WORKtoDATE DESIGN

Greg Bennett / Design Director

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Greg Bennett is a multi-disciplined design director who artfully crafts well-considered ideas into highly-unique consumer experiences that standout and get attention.

His approach is fueled by his passion for distinctive visual expression. Bennett's execution strategies thrive because they articulate the core values of his client's offerings. Therefore, his efforts forge honest relationships between brands and their markets.

Bennett cut his teeth in 1998 with Washington DC's Supon Design Group (SDG), one of the nation's leading branding design firms at that time. While at SDG, he quickly acquired the knowledge of how to design hi-profile corporate communications for fortune 500 companies. The core principles of good design practice were engrained in his process as a result. Following SDG, Bennett began training in every facet of the creative industry to expand his offerings. He has held roles such as graphic designer, interactive designer, environmental designer, art director, design director, and creative director. This career path was intentional and has led to a clarified understanding of the creative process and brand development.

His work ranges from integrated branding, corporate identity, packaging and retail design to interactive and advertising. Bennett has produced many notable projects for a broad and discerning clientele including AIGA, André 3000, AOL, Art Institutes, Associated Press, BBC, Central Department Stores, DEWALT, Discovery Channel, Earth Shoes, Filson Outdoor Apparel, GE, Gerber Legendary Blades, Goldwell Haircare, HAKA Apparel, Little Me Childrenswear, MICA, National Geographic, Rehoboth Beach Film Society, Ride Snowboards, Royal Robbins Outdoor Apparel, Simpson Racing, SnowSports Industries America, STX Lacrosse and Zen Department Stores. Known for his stylized simplicity, conceptual curiosity, and impeccable design sensibilities, clients are calling him a truly committed and talented visionary.

Bennett's work has been widely published and recognized by some of the most prestigious institutions and organizations in the world including the San Francisco Museum of Modern Art (SFMOMA), CBS News, Art Directors Club, Communication Arts, Graphis, American Institute of Graphic Arts (AIGA), University and College Designers Association (UCDA), China International Poster Biennial, Golden Bee: Moscow International Biennial of Graphic Design, Gestalten Publishers, Rockport Publishers, HarperCollins Publishers, Print Magazine, HOW Magazine, American Advertising Federation, Adweek, Beast Pieces, Behance Network, The Dieline, and Lovely Package. Additionally, his work has been exhibited in China, Milan, Moscow and numerous cities throughout the United States.

In June 2010, Bennett was profiled Fresh by Communication Arts. Shortly thereafter, he was invited to judge The 55th Annual Art Directors Club of Houston Award Show.

He has been chronicled in numerous books including Impressive by Gestalten, Graphis Poster Annuals 2007, 2008/2009 and 2011, LogoLounge Master Library Volumes 1 & 2, Fingerprint No.2: The Evolution of Handmade Elements in Graphic Design, The Best of Business Card Design 9, Design Matters: Portfolios, Designing for the Greater Good, 1,000 More Greetings, Design for Special Events, Celebration Graphics Sourcebook, Visual Language for Designers, 1,000 Indie Posters, Letterhead + Logo Design 12, 1,000 More Graphic Elements, Really Good Logos Explained, 1,000 Garment Graphics and Market Smart Design.

In an effort to maintain a global perspective on good design practice, Bennett frequently enriches by attending workshops and lectures held by the American Institute of Graphic Arts (AIGA), The Society of Design and The American Advertising Federation. He has has the pleasure of hearing key presentations by Mark Goldstein, BBDO; Sean Tresvant, Nike; Armin Vit, UnderConsideration; Luke Hayman, Pentagram; Michael Rock, 2x4; Steven Heller, School of Visual Arts; Chip Kidd, Alfred A. Knopf; Robynne Raye and Mike Strassburger, Modern Dog; Michael Bierut, Pentagram; Dan LaCivita, Firstborn Multimedia; Jake and Pum Lefebure, Design Army; Rick Valicenti, Thirst; Nessim Higson, I Am Always Hungary; Kyle Cooper, Prologue; Michael Strassburger, Modern Dog; Craig E. Dykers, Snohetta Architects; Ricky Oh, 3 fish in a tree; and Jim Sherraden, Hatch Show Print.

Out of the office, Bennett actively participates as a member of the Professional Advisory Committee for The Art Institute of York — Pennsylvania, where he is able to offer his insight and experience to help soon-to-be graduates realize their potential. His volunteer time is split between The Art Institute of York — Pennsylvania and various philanthropy projects. He has created and donated many cause-related posters which were sold to raise money and/or used to raise awareness of the following: Hurricane Katrina, Genocide in Darfur, Orphans affected by HIV/AIDS, California Wildfires of 2007, Campus Violence, Nuclear Power and The Haiti Earthquake of 2010. Bennett must now go take a bath because he feels dirty from talking about himself in third-person for this long.