The Optimist

The Optimist Wine Bottle

Armin Vit, Principal of UnderConsideration writes: Greg Bennett designed a lovely and sophisticated play on "Is the glass half-full or half-empty?" with a sparing
design that has an empty glass when the bottle is upright, but as one pours the wine into a glass, the graphic
becomes a full glass — and if you look at the opening image above, you might notice that the full glass is not
rendered in black ink, but it's a tiny die-cut that reveals the bottle and its delicious content. Clearly, Greg has
an eye for detail, and perhaps a little (healthy!) obsessiveness.

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