theCOUNTERcorps Leather Goods
theCOUNTERcorps is a limited-edition men's and women's accessories and small leather goods company. Currently, theCOUNTERcorps consists of two product lines, CeeC and CeeCee. CeeC is an accessories and small leather goods collection for men and CeeCee is an accessories and small leather goods collection for women. This brand identity consists of trademark and logotype development for CeeC and CeeCee, retail website, identity system and email newsletter template.
The identity system consists of letterhead, custom #10 policy envelope and wafer seals, double-sided business card set bound with grommets. Perforation on the business card set makes for an interactive introduction to theCOUNTERcorps and its brands as the consumer or buyer flips through or tears off each layer until getting to the core card consisting of traditional business card contact information. As a matter of fact, this entire system is interactive. For example, there’s an area on the letterhead to highlight the date at the bottom and on the reverse side of the #10 envelope there’s an area to indicate what type of correspondence the recipient is receiving.
Identity System Production Notes: 2-color (PMS 5625 and 8501 metallic), blind emboss on every component, custom die-cuts for every component, printing on back of letterhead, business card set and inside lining of envelope, perforation and grommets to finish the business cards.