Packaging >
The Optimist Wine Bottle
The Optimist is a self-promotional holiday wine bottle designed by Greg Bennett for Siquis. Each year Siquis shows their clients how much they care by designing a custom wine bottle label just for them. The label is always created by a different designer in their creative department. This year’s graphic was designed to play on "Is the glass half-full or half-empty". Once the recipient rotates the bottle to fill their glass, the tiny diecut glass on the label also becomes half full.
One of Greg’s many beliefs is that a design is only as good as it’s production. What that means is that you can have a great design but if it is produced poorly, the result will be a mediocre piece at best. That being said, this label was letterpress printed at Studio On Fire ensuring this bottle design is sure to delight even the toughest critics.
Production Notes: This wine bottle label was letterpress printed on Strathmore Ultimate White Label stock with a kiss cut die for finishing that punched out the tiny glass area. Wine bottles are notorious for their ever so slight taper. Because of this, I went through a process which I call "taper testing" to get the label to wrap just right. By adjusting the end points of the label along with the Bézier curves, I was able to get the label to naturally wrap the bottle and align on the back. This could not have been achieved with straight edges. All in all, I went through about 75 labels before I was happy.