The Optimist Wine Bottle

Every year, Siquis, a creative agency in Baltimore, Maryland sends out a custom designed bottle of wine to their clients as their holiday gift. The design is always created by a different designer in their creative department. The concept for this bottle is "The Optimist" which plays off the question "Is the glass half-full or half-empty?". Once the recipient rotates the bottle to fill their glass, the tiny diecut glass on the label also becomes half full.

One of Greg’s many beliefs is that a design is only as good as it’s production. What that means is that you can have a great design but if it is produced poorly, the result will be a mediocre piece at best.

Production Notes: This wine bottle label was letterpress printed on Strathmore Ultimate White Label stock with a kiss cut die for finishing that punched out the tiny glass area. Wine bottles are notorious for their ever so slight taper. Because of this, I went through a process which I call "taper testing" to get the label to wrap just right. By adjusting the end points of the label along with the Bézier curves, I was able to get the label to naturally wrap the bottle and align on the back. This could not have been achieved with straight edges. All in all, I went through about 75 labels before I was happy.

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