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12th Annual Pulp, Ink and Hops | Event Poster

AIGA, the professional association for design, contacted Greg Bennett about promoting their Pulp, Ink and Hops event. The challenge was to create a commemorative event poster promoting Pulp, Ink and Hops presented by AIGA Baltimore. Of course, Greg accepted the challenge from AIGA with pleasure. Pulp, Ink and Hops is Maryland's largest paper show, featuring paper and print samples from more than 20 vendors and free hops from a local microbrewery. At this event creative professionals and "paper-addicts," were able to network and view the latest papers, greatest printers and designer services from over 20 vendors.

Since Pulp, Ink and Hops is always held at a different venue, it seemed foolish to overlook the fact that the National Electronics Museum would be the host for this year’s event. Greg felt reinforcing the unique venue along with the event would be an unexpected approach as opposed to the more obvious direction of doing something with pulp, ink and hops. The idea started to become more clear as he began to research the museums artifacts and exhibits. Greg quickly determined a collage of electronics should become the primary visual for this poster. The result was an intricate robot collaged with many vintage artifacts from exhibits in the museum such as radios, telegraphs, glass vacuum radio tubes, radar displays, telegraph keys and a microphone.

Morse code became the second language throughout this piece because Morse code is one of the prominent exhibits in the communications gallery of the museum. Morse code also added an interactive element which engaged and challenged the viewer to use the Morse code decoder key on the back of the poster to decode various messages throughout this piece. Fun fact, the first Morse code message was sent from Washington DC to Baltimore. 

Production Notes: This poster was printed two-color (PMS 877 metallic and black), offset on French Durotone Butcher Offwhite 80 cover. The finished size is 18 x 24 inches.

Design donated by Greg Bennett, WORKtoDATE

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