This invitation was designed to invite friends and family to Jake Benett Martinez Kaplan Shlomo Benjumin’s baby naming ceremony. If you counted six names you are correct. In the Jewish religion, a baby naming is a ceremony to give the baby a Hebrew name in addition to the English name. Rather than simply setting the names in order on a single card which is the traditional approach Greg chose to create an interactive step-by-step reveal of baby Jake’s names. This was achieved by using transparency film and placing all of his names in order from top to bottom using only one name per piece of film. The bottom card was used for the remaining information.
Ideation & Prototyping
Mechanical Production (Technical)