EARTH, DIFFERENT LIKE YOU
Earth Footwear, a leader in the footwear industry in the '70s celebrated its revival from through a brand launch centered around the brand message of Different Like You. One of the key objectives was to position Earth as a modern lifestyle brand while drawing inspiration from it's legacy to fuel the brand's marketing initiatives. This was achieved by building an authentic asset library of photography driven by the storytelling thoughout Earth's Spring and Fall Consumer Catalogs as well as various other various marketing initiatives. Some of the other initiatives include brand artwork, various product line logos, and taglines which are used to support secondary product lines sold exclusively to select national retailers like JCPenney.
Brand Photography Art Direction
Consumer Catalog Design
Mechanical Production (Technical)
Merchandise & Apparel
Photography Usage Negotiation
Strategic Marketing Initiatives