The client's request was to develop an event branding program that would commemorate their daughter's (Jamie Rosenstein) sacred and special day as well as, deliver a uniquely-tailored celebratory experience for her family and friends to enjoy. The event was held at John Shield's Gertrude's at the Baltimore Museum of Art.
The underlying theme was the number 56, Jamie’s prized lacrosse number. It was kept abstract so that it would be interpreted more as typographic art and would be a talking point for the family if anyone asked. No detail was overlooked, from the paper specified for the invitation (Neenah's Eames Painting Canvas) to all the support components such as thank you cards, directional signage for the museum, environmental graphics and Moleskine sketchbooks and Faber-Castell sketching pencils as gifts for the kids. The invitation was finished by a calligrapher, who styled her writing to also match our typography.
This invitation consists of the outer envelope, an outer shell which houses all internal components, a cover card, invitation, ‘Party to Follow’ card, directions, rsvp card and rsvp envelope. It was printed 2-color on Neenah's Eames Painting Canvas Finish paper line. This paper was selected as a subtle tie-in to the event’s location at the Baltimore Museum of Art.
Environment & Signage
Mechanical Production (Technical)
Vendor Sourcing & Management
Visual Identity System