STX Field Hockey, Branding
STX, PLAYER DRIVEN
STX is a leading manufacture of lacrosse, field hockey, and golf products. Dual brand messaging was developed to capture the spirit of the player and STX's brand promise. Bring It captures the player’s competitive attitude and Player Driven celebrates STX's brand promise to the world. This branding program consists of field hockey stick graphic illustrations, field hockey catalog, and brand messaging.
Location Photo Shoot: Baltimore, MD
Photographer: Brion McCarthy
Photographic Art Direction: Greg Bennett
Unique performance features differ from stick to stick and are tailored to compliment different player performance preferences. The design strategy was to graphically enhance the varying performance features while maintaining a strong in-store and on-field STX brand presence.
Consumer Product Illustration
Ideation & Prototyping
In-store (retail engagement design)
Mechanical Production (Technical)
Merchandise & Apparel
Package Design & Systems
Retail Engagement Design
Strategic Marketing Initiatives
Visual Identity System