Greg Bennett did a lovely and sophisticated play on “Is the glass half-full or half-empty?” with a sparing design that has an empty glass when the bottle is upright, but as one pours the wine into a glass, the graphic becomes a full glass — and if you look at the opening image above, you might notice that the full glass is not rendered in black ink, but it’s a tiny die-cut that reveals the bottle and its delicious content. Clearly, Greg has an eye for detail, and perhaps a little (healthy!) obsessiveness. — ARMIN VIT
The Optimist has been selected to take part in an exhibition at the San Francisco Museum of Modern Art (SFMOMA). The exhibition is titled How Wine Became Modern: Design + Wine 1976 to Now. This exhibition presented by the San Francisco Museum of Modern Art and designed in collaboration with architects Diller Scofidio + Renfro explored the visual transformation of three decades of wine culture showcasing the most innovative and cutting-edge strategies in label, glassware, and winery design.
This design was one of only 200 wine bottle designs chosen to represent excellence in wine bottle design. Greg's extremely delighted to have his design recognized as museum quality. “It’s quite an honor to have my work grace the walls of such a prestigious institution,” Bennett says.
This limited edition wine bottle label design was letterpress printed on Strathmore Ultimate White Label stock with a kiss cut die for finishing that punched out the tiny glass area.
For further information about this exhibition, please visit: sfmoma.org
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