As part of a comprehensive branding program and positioning strategy for theCOUNTERcorps, Greg was asked to imagine the brand’s identity and visual language. Everything from product patterns and brand value systems to digital experience was considered.
TheCOUNTERcorps is a limited-edition men's and women's accessories and small leather goods company. Currently, theCOUNTERcorps consists of two product lines, CeeC and CeeCee. CeeC is an accessories and small leather goods collection for men and CeeCee is an accessories and small leather goods collection for women. This brand identity consists of trademark and logotype development for CeeC and CeeCee, retail website, identity system and email newsletter template. The Counter Corps, Curating Consumption.
This fully integrated brand identity program utilizes many unique and highly considered features to bring it's family of brands to life. For example, the double-sided business card is far more than a card. It's an interactive introduction to theCOUNTERcorps mission and its brands. The website was designed not only to showcase product, but also encourage participation. And the product itself offers hidden integrated patterns sure to delight any buyer.
Brand Positioning Strategy
Business Communication System
Corporate Identity System
Mechanical Production (Technical)
Merchandise & Apparel
Strategic Marketing Initiatives
Vendor Sourcing & Management
Visual Identity System